Fate Or Circimstance Essays - Characters In Romeo And Juliet

Destiny Or Circimstance Essays - Characters In Romeo And Juliet Destiny Or Circimstance List of sources Basic article - Michelle McNally ? Romeo and Juliet Do you concur that Romeo and Juliet are star-crossed sweethearts; in other words casualties of destiny or do they add to their own downfall? Two family units, both the same in respect. In reasonable Verona, where we lay our scene. Structure antiquated resentment break new rebellion, Where common blood makes common hands messy. From fourth the deadly lions of these two enemies. A couple of star-crossed darlings end their life. Whos misfortune sad ousts. Doth with their demise cover their folks hardship. The frightful entry of their demise stamped love. Furthermore, the continuation of their folks rage. Which however their childrens end nothing could evacuate - Prologue William Shakespeare. One of the most seasoned and most discussed inquiries ever is whether our lives are administered by destiny or by our own decision. A meaning of destiny would be a force which is accept to settle early how things will occur. William Shakespeare, in Romeo and Juliet, carries this inquiry to the surface. In spite of the fact that destiny appears to control what befalls Romeo and Juliet their decisions contribute more to their destiny than destiny itself. Albeit a few reasons that Romeo and Juliet pass on are out of their control, destiny isn't the biggest explanation that the sweethearts wind up biting the dust. For instance, when Romeo knows about Juliet's passing before it is exposed that it is a bogus demise. Romeo knew about his affection's demise and raced to her side to kill himself so he may lye with Juliet. All things considered, Juliet, I will lye with thee today around evening time. (Act 5 Scene 1 Line 34) The decision for Romeo to take his life is his alone; nobody else is liable for his choice. The deplorable situation that prevents the Friar's colleague from conveying his message additionally helps the demise of the sweetheart's yet doesn't deliver their demises. Romeo acts youthfully in the play, as he never thinks about the results of his activities. In the event that Romeo had not murdered Tybalt, Juliet's cousin then he could never have been exiled. Romeo furious and acting how he generally manages without deduction executes Tybalt. Tybalt being Juliet's cousin will cause incredible strain on the relationship of them both. Romeo may have gotten an opportunity of being acknowledged into Juliet's home before he executed Tybalt, yet positively not afterward. Likewise, Juliet could have disclosed to her family about her union with Romeo, acknowledged the outcomes and afterward there would be no requirement for the decisive message. She could have additionally cut off their association before it began. My lone love sprung from my solitary despise! Too soon observe obscure, and known past the point of no return! immense birth of adoration to me that I should cherish a thoathed foe (Act 1 Scene 5 Line 138) This ought to have been were Juliet acknowledged what may happen to their activities. In any case, destiny or conditions over their control do assume an enormous job in deciding the destiny of the two youthful sweethearts. It appears Romeo and Juliet has the scourge of misfortune all through this story. Destiny appears to cause Mercucio to be murdered by Tybalt under Romeo's arm soon after Romeo has hitched Juliet. A plague a the two houses, I am sped (Act 3 Scene 1 Line 90) Mercucio says this as he is biting the dust. It resembles a revile as starting here there only catastrophe. Has Mercucio brought them such destiny or was this their fate from the beginning. The fight is so applicable in this play as each time love is referenced the quarrel is too. This makes Romeo need to get revenge for Mercucio demise and Romeo at that point kills Tybalt. Subsequently, Romeo is driven away from Verona or kick the bucket and thusly one more situation out of their control adds to their demises. This circumstance is put on Romeo without his assent. Romeo and the decision whether to retaliate for Mercucio's homicide. Tybalt doesn't assault Romeo. Romeo follows Tybalt with the purpose to execute him. To make it a stride further, Romeo could remain in Verona and face the wake of his activities. Ordinarily Shakespeare alludes to destiny just like the explanation that they kicked the bucket. At the point when the preface

The Major Aspects of Organizations Resourcing Strategies

Determination Employee choice procedure comprises a significant part of organization’s resourcing systems since it characterizes and secures individuals being critical for the association. Because of the way that the determination procedure comprises in requesting all conceivable data about the contender to evaluate their appropriateness for a specific association, it is exceptionally complex, making a strong stage for coordinating the enlisted people with the authoritative staff.Advertising We will compose a custom appraisal test on The Major Aspects of Organization’s Resourcing Strategies explicitly for you for just $16.05 $11/page Learn More Therefore, the severity of ways to deal with choosing individuals is essential since carelessness of explicit rules can prompt pessimistic outcomes. What's more, directors ought to know about the way that determination procedure ought to adequately bolstered by the mechanical development since error of the data conveyed can promp t disappointment of picking the suitable competitor, as it happened to Liverpool Direct, a main help organization situated in London (Bocij, Greasely and Hickie, p. 128). The CEO David McElinney understood the serious issue and figured out how to dispense with the issue, yet the misfortunes were as yet unavoidable. Overseeing Diversity Cultural decent variety is distinguished an idea requesting genuine change to all circles of authoritative exercises so as to guarantee that different systems and qualities of HR are profoundly valued. The viability of fruitful assorted variety the executives is apparent, explicitly with regards to upgraded innovativeness and advancement, better perception of customers’ needs, and improved enlistment openings. Increasingly positive good and more prominent worker maintenance are likewise the results of productive presentation of reliable decent variety the executives. One of most splendid instances of fitting decent variety the executives is Pac ific Dunlop, an enormous Australian organization that recognizes the express association between poor good and carelessness of social and social foundations (Steger and Erwee, n. d., p. 78). The organization carefully grasps assorted variety the board methodologies and effectively adds to worker maintenance. What's more, the company’s individual arranged methodology decidedly impacts the authoritative execution also in light of the fact that laborers are bound to support the business exercises in more beneficial conditions. Human Resource Development On the one hand, straight seminar on distinguishing the objectives and accomplishing the outcomes is one of the conditions for fruitful business the board. Then again, over the top spotlight on accomplishments can prompt an upsetting and undesirable circumstance inside an utilized environment.Advertising Looking for evaluation on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Consequently, a great supervisor ought to have the option to find some kind of harmony between those directions and make an amicable, two-polar methodology in the circle of human asset the executives and advancement. Contextual investigation of Wall-Mart demonstrates that unseemly human asset the board can prompt genuine ramifications for authoritative profitability and execution. In particular, work right infringement and hesitance of administrative staff to acquaint changes with treating their faculty adversely influenced the company’s picture and execution. Surveying HRM Effectiveness Inability to treat the workers successfully can place the viability of human asset the board being referred to. Inability to present trustful and dependable connections between the individuals from an association can negatively affect the authoritative execution. Customarily, HR experts see worker assurance and responsibility from reasonable perspective. Notwithstanding, so as to satisfy the job of HR specialist successfully, ideas and hypotheses ought to be subbed with proof and practice. Powerlessness to present successful human asset systems were additionally seen in a main archive the board organization Xerox. The issue is that the organization had noteworthy issues regarding work culture and initiative that happened during the residency of Rick Thoman and Paul Allaire. Individuals issues were explicitly associated with wrong choice made by the chiefs as far as deals power redesign that was less organized. In this way, the industry individual ought to have been more focused on the hierarchical objectives instead of on the requirements of individual clients, which came about in the company’s decay. With respect to conversations introduced above, it ought to be focused on that the HR experts introduced for the situation were a piece of the issues identified with the activity examination, enrollment, and human asset the executives evaluation and development.Advertising We will compose a custom appraisal test on The Major Aspects of Organization’s Resourcing Strategies explicitly for you for just $16.05 $11/page Learn More specifically, a monopolistic view on the business methodology didn't give results to the venture house Foy and Pirelli in light of the fact that the organization didn't prevail with regards to meeting the employees’ needs. Administrators emphatically disregarded their drive; rather, they were progressively centered around their objectives. Moreover, the case with MoneyPenny demonstrates that considering social and social foundation is pivotal for the achievement of business activities. Consequently, before starting the venture in Bangkok, the director should think all the more cautiously over the proper candidature for the business venture. The following issue identified with human asset the board is the turn of events and headway of strategies planned for improving working conditions and set tling a progressively positive enthusiastic atmosphere inside an association. At the end of the day, directors should find some kind of harmony between individual arranged and objective situated approaches being the significant conditions for arriving at high administration execution. In this regard, the case with Steve Lambert demonstrates that forceful polices denied of hierarchical good won't add to positive outcomes and accomplishment with respect to the workers. Like this case, the chiefs from the speculation house Foy and Pirelli likewise neglected to follow the above suggestions and took into account singular needs as the main in arriving at elevated level of authoritative execution. They were, along these lines, some portion of the issue in this circumstance. There were additionally the gatherings that emphatically added to the administration execution, similar to Mike Burnett, another chief of Foy and Pirelli who figured out how to take care of the issue with low administra tion execution through social unrest. In entire, the vast majority of the cases demonstrate ineptitude of administrators in managing human asset the board. References Bocij, P., Greaseley, An., and Hickie, S. (2009). Business Information Systems: Technology, Development and Management. NY: Pearson Education. Steger M., and Erwee, R. (n. d.). Overseeing Diversity in the Public Sector: A Case Study of a Small City Council. International Journal of Organizational Behavior. 4(1), 77-95.Advertising Searching for evaluation on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Find out More This evaluation on The Major Aspects of Organization’s Resourcing Strategies was composed and presented by client Rylie Burgess to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it appropriately. You can give your paper here.

Brooklyn

Brooklyn Introduction Brooklynbro?ok ´lin [key], borough of New York City (1990 pop. 2,300,664), 71 sq mi (184 sq km), coextensive with Kings co., SE N.Y., at the western extremity of Long Island; an independent city from 1834, it became a New York borough in 1898. Brooklyn has the largest population of the city's five boroughs. Among its manufactures are machinery, textiles, paper products, and chemicals; it is also a center of foreign and domestic commerce and has extensive waterfront facilities. The Brooklyn (1883), Manhattan, and Williamsburg bridges span the East River, connecting Brooklyn with Manhattan; beneath the river are the Hugh L. Carey, or Brooklyn-Battery, Tunnel (vehicular) and subway tunnels. The Verrazano-Narrows Bridge connects the borough with Staten Island. Sections in this article: Introduction Neighborhoods and Points of Interest History Bibliography The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights rese rved. See more Encyclopedia articles on: U.S. Political Geography

Human Trafficking and Exploitation - 973 Words

At this moment there are roughly twenty-seven million people enslaved globally, over a million of which are sex slaves. Millions more have escaped, or died from assault or sexually transmitted diseases over the past twenty years. If serious action is not taken immediately, millions more will become victims. Human sex trafficking is a form of slavery and involuntary servitude which results in major human rights contraventions. Sex trafficking contains individuals profiting from the sexual extortion of others and has severe physical and psychological consequences for its victims.1 Prostitution is the exchange of sexual acts for human necessities such as money, food, shelter and often times, drugs. Prostitution is a form of sexual exploitation that can include street prostitution, massage parlors, brothels, escort services, strip clubs, phone sex, and pornography.2 Mexico is a major destination of sex trafficking and prostitution which not only affects the Mexican people but countries t hroughout the globe in Latin America, Europe, North America and Asia. Corrupt officials, powerful drug cartels, and the inadequacy of government laws in place are some of the main reasons that sex trafficking and prostitution are so prevalent in Mexico. A solution to Mexico’s sex crime trouble can be achieved through sex education, stronger government action and an end to corruption. Human trafficking and exploitation have been a reality from one end of the globe to another for thousands ofShow MoreRelatedHuman Trafficking And The Exploitation Of Humans892 Words   |  4 Pagesstill possess total control. Human trafficking is the term used today rather than slavery, although the two terms can be used in a somewhat synonyms. â€Å"Humans are renewable commodities. They can be bought and sold exponentially† (Helton.) That is exactly the mindset that a trafficker possesses. They do not see human beings as exactly that; to a trafficker they are simply pieces in their business. Whether that business is sex trafficking and the exploitation of humans for the purpose of sexual endeavorsRead MoreHuman Trafficking And Sexual Exploitation1493 Words   |  6 Pagestarget for the human trafficking industry of sexual exploitation. Human sex trafficking can date back to thousands of years ago, but the most known period of human trafficking were portrayed during African slave trade (Oster). That being said, alongside the forced labor included among enslavement, the second most popular form of human trafficking is sexual exploitation, mainly among women and children (Deshpande and Nour). As stated above, figure 1 proves that sexual exploitation remains to be oneRead MoreHuman Trafficking And Sexual Exploitation 787 Words   |  4 Pagesfrom Proverbs 31:8-10 and is my motivation for fighting against human trafficking. When I first became involved in anti-trafficking efforts I wasn’t sure where it was going to lead me. Around 80% of organizations that work with human trafficking deal solely in awareness raising, which is extremely important. However, I soon realized that simply being knowledgeable about an issue, exclusively educating others will not end human trafficking, nor protect those who are vulnerable or gain justice for theRead MoreHuman Trafficking and Sexual Exploitation1908 Words   |  8 Pages The United States - An Unsafe Haven Human trafficking is the trade in humans, most commonly for the purpose of sexual slavery or forced labor. The most common form of human trafficking is sexual exploitation which is the slavery of unwilling people for sexual purposes. According to the Federal Bureau Of Investigation (FBI) sexual exploitation is the most common form of modern day slavery. Although it’s a commonly talked about subject, media’s portrayal of the matter has led many people from theRead MoreHuman Trafficking And Sexual Exploitation1138 Words   |  5 PagesHuman trafficking has been dubbed the modern version of slavery as it is the act of taking an individual by force or coercion for some aspect of labour purposes. The phenomenon of human trafficking for sexual exploitation is not a recent one. Human trafficking has historical roots in traditions of worldwide slavery and in debt-bondage in the South East Asian region. In the 20th century, during the periods of the First World War and the Seco nd World War, human trafficking for sexual exploitation grewRead MoreHuman Trafficking And Exploitation Of Women1388 Words   |  6 PagesHuman trafficking has always been a problem around the world. The human trafficking industry contains many different branches: trafficking for forced labor, trafficking for cells and organs, people smuggling, sexual exploitation of children, and sex exploitation of women (interpol). This industry as a whole is internationally run and is worth about $150 billion dollars from a recent 2017 statistic (venturebeat). An estimated 21 million victims are trapped in the trafficking industry and about 22%Read MoreIllegal Trade And Exploitation Of Human Trafficking2391 Words   |  10 PagesThe illegal trade and exploitation of human beings for forced labor, prostitution and reproductive favors is defined as human trafficking. Human trafficking is a global issue and is second only to the international drug trade in regards to organized crime. Many report s say that, it is a multi-billion dollar business affecting several million people in every country across the world. The two main types of human trafficking are: human sex trafficking, and forced labor, both making up what society describesRead MoreHuman Goods : Child Trafficking For Sexual Exploitation893 Words   |  4 PagesHuman Goods: Child Trafficking for Sexual Exploitation According to the United Nations Office on Drugs and Crime, 20% of all human trafficking victims worldwide are under the age of 18 (UNODC Report on Human Trafficking Exposes Modern Form of Slavery). Child trafficking is the recruitment, transportation, transfer, harboring, and receipt of a person under the age of 18 for the purpose of exploitation. Trafficking victims will be used for forced labor, domesticated servitude, organ harvesting, andRead MoreHuman Trafficking Is The Exploitation Of Men, Women, And Children1014 Words   |  5 PagesHuman Trafficking is the exploitation of men, women, and children in order to gain a monetary benefit from the involuntary sex acts the victims are forced to commit. Trafficking rings are usually run by one pimp or a family of pimps that charm the victim by offering them a better future of love and promise. However, this life does not consist of those charming promises. As the testimonies below will show, human trafficking may be stated as a good monetary business and life choice, but instead, traffickingRead MoreHuman Trafficking1355 Words   |  6 PagesRigdon November 16, 2014 Human Trafficking and its Dire Effects. Human Trafficking in the United States is something not a lot of people discuss. Most think it is only something that happens in third world countries, but in fact could be happening in their hometown. According to Protocol to Prevent, Subdue and Punish Trafficking in Persons, human trafficking in the modern world entails transfer of persons by use of applied force. Other methods used to enforce the trafficking include use of deception

The Ethical Issues That May Pertain Should The Compulsory...

Through practice, social workers may work with those who experience eating disorders, including the life threatening anorexia nervosa, however the imperative treatment of disordered eating often causes much controversy due to the ethical implications it carries. The medical dictionary defines Anorexia Nervosa as; ‘A psychiatric disorder characterized by an unrealistic fear of weight gain, self-starvation, and conspicuous distortion of body image. The individual is obsessed with becoming increasingly thinner and limits food intake to the point where health is compromised. The disorder may be fatal. The name comes from two Latin words that mean nervous inability to eat.’ Therefore due the physical and medical implications that anorexia nervosa presents, for an individual who experiences the condition, compulsory treatment is often deemed necessary. However this is often grounds for serious ethical debate between many, including medical professionals, those who experience anorexia nervosa and indeed social work practitioners. Thus the following essay will seek to explore the ethical issues that may pertain should the compulsory treatment of anorexia nervosa be utilised. By discussing the principles of ethical treatment, including the rights of the individual and also considering th e benefits of allowing the individual to choose their course of treatment, view on the compulsory treatment of anorexia nervosa. Within the Eating Disorders Review March/April 2008, Arnold E.

A Captain of Industry Free Essays

A captain of industry is defined as a business leader that benefits the nation in a positive way. This includes increasing the availability of goods, creating more and new jobs, and donating money to benefit the well being of the people. Andrew Carnegie was born in Dunfermline, Scotland in 1835. We will write a custom essay sample on A Captain of Industry or any similar topic only for you Order Now His father, Will, was a failing weaver. Leaving Scotland poor, his mother wanted to return in a carriage as a wealthy well-respected woman of importance. This drove Andrew to become successful by amassing wealth in the steel industry. He came from a poor family and had little formal education. When the Carnegies immigrated to America in 1848, Andrew was determined to bring prosperity to his family. He worked many small jobs, which included working for the Pennsylvania Railroad where he first recognized the importance of steel. With this recognition, he resigned and started the Keystone Bridge Company in 1865. He built a steel-rail mill, and bought out a small steel company. By 1888, he! had a large plant, which provided many jobs in the United States. His steel company grew until it made him the wealthiest man in the world. His wealth was abundant and he believed that â€Å"one who dies rich†¦ ies disgraced,† because of this he donated much of his money to different things to educate people because he believed ignorance to be the main enemy of the people. After retiring Carnegie donated much money and time in world peace. The way Carnegie ran his business, donated his money, and worked hard to try and make the world a better place prove that he was a true captain of industry. Andrew Carnegie†s management of his company showed he was a captain of industry. His treatment of workers was completely different from all other businesses at that time. His workers got higher salaries and shorter shifts. Carnegie used a sliding scale for wages. The pay of the workers would increase if profits went up, and the pay would decrease if profits went down. This was motivation for ! workers to work harder if they wanted higher wages. Here Carnegie shows that he is a captain of industry by offering many jobs, of which benefit the people economically, also by rewarding people for more productivity products are then more available. Carnegie had an impressive way of dealing with workers who went on a strike. He didn†t hire new workers, but instead shut the business down completely and made the strikers eventually give in and agree to his terms. Carnegie had enough money to shut down his business if he wished to do so. This showed he was good at running this industry and, again was a Captain of industry. Carnegie†s goals were to have an efficient way of tracking money, i. e. if someone owed him a penny he wanted it, if he owed a penny he wanted the other person to have it, and once he found the cost to make a product he wanted to find ways to make more products for the same amount of money. Carnegie always wanted to cut the costs of his products. His motto was ! â€Å"Watch the costs, and the profits will take care of themselves. † The production of cheap steel and iron greatly increased the productivity of railroads and many other industries. Once he got his profits back, Carnegie immediately put them back into business. Carnegie also used vertical integration to keep his company strong. All aspects of production, from getting raw materials to shipping finished products, were controlled by the Carnegie Steel Company. These financial practices kept his company very strong. Carnegie†s company was so strong that it kept buying, building, and expanding while other companies went out of business. Carnegie†s steel and iron were used all over the United States to build various things. The immense strength and wealth of Carnegie Steel benefited the United States enormously proving that Carnegie was a captain of industry. Some $350 million of Carnegie†s business profits was donated to causes he saw fit. At first, he wasn†t sure of what to do with a! ll of his money. He said that it was a disgrace to die with so much money not spent for good causes. Carnegie established an idea that wealthy Americans had an obligation to do something beneficial to society. In 1889, Carnegie published an article â€Å"The Gospel of Wealth† arguing what people should do with their money. Carnegie was against giving the money to heirs who would become too dependent on it. He was also against giving it to trustees to give away for causes he may not agree with. His final decision was that the individual who owned money should rely on his own intelligence and personality to distribute the money. Carnegie decided to give money to improve education in the United States. He considered the main enemy of a person to be ignorance and thought that building libraries would help to solve that problem. Andrew Carnegie financed about 2, 800 libraries and other educating institutions such as colleges and universities. He only wanted to help those people who coul! d help themselves. Libraries were the main gifts Carnegie gave to our nation. This quite clearly shows Carnegie was a Captain of industry with him donating his money to benefit all of society. After Carnegie retired from business, he also got involved in world politics. His two main wishes were to abolish the British monarchy and make it adopt the American system, and promote peace throughout the world. Carnegie wrote various articles and books and soon became an unofficial diplomat in the cause of reducing differences and promoting peace. He believed that countries should resolve their differences by nonviolent methods. Carnegie was one of the first to call for League of Nations. In 1900, he donated $1,500,000 to build Palace of Peace, which serves today at International Court of Justice, an arm of the United Nations. In 1910, he set up an Endowment for International Peace to stop all the war conflicts in the world. Business, education and world peace all progressed thanks to! the hard work and well earned money of Andrew Carnegie. Obviously by promoting world peace, which would clearly benefit society, Andrew Carnegie is a Captain of Industry. Carnegie†s business ways, charity, and efforts in world peace show he was a captain of industry. After coming to America a failure Carnegie worked his hardest to climb the â€Å"ladder† to become the wealthiest man in the world. The way he handled workers, cut costs, and used vertical integration proved he knew how to run his business in the steel industry to perfection. The steel industry made Carnegie a very wealthy man and with this wealth, believing â€Å"One who dies rich†¦ dies disgraced,† he donated his money to various causes benefiting society. Retired, Carnegie dedicated much of his time to trying to attain peace in the world and changing Britain†s ways of government, obviously bettering society. A Captain of industry is a business leader who benefits the nation in a positive way and Carnegie defines this. How to cite A Captain of Industry, Essay examples

Public Relations in Eircom Rebranding for Audiences- myassignmenthelp

Question: Discuss about thePublic Relations in Eircom Rebranding for Audiences. Answer: Public Relation Theories provide a means of communication that helps organizations to bridge the gap between itself and its clients, audiences or customers. This is essential for every organization whether it is a corporate organization or a not for profit organization or an organization involved in the field of public affairs. In the context of public relations it is very important to understand that there are specific communication structures that are built for both internal as well as external building of relationships (Theaker 2017). Broadly speaking there are four types of public relations theory that are implemented to build an effective communication with clients or the audience. In this particular case study we relate the theories of public relations that apply to rebranding of Eircom and the tools that affected the scenario of client base retention after the rebranding. With respect to this case study, it is important to know what public relations campaigning is all about and how it has affected the rebranding of Eircom to Eir, the biggest telecommunication firm in Ireland. Public relations campaigning essentially refer to a series of activities carried out by a firm in order to achieve a marketing goal. In this particular case, Eir received the European PRExcellence Award for undergoing the most expensive rebranding with a campaign that lasted for a period of almost three months (Hynes 2014). This was done to change the focus on its customers and it involved an investment of almost a billion Euros. Extensive media coverage and engagement of the clients using digital modes of communication was used in the campaign. FleishmanHillard Inc., which is one of the biggest marketing and public relations firms and the internal marketing team of Eir took care of the whole process. Next, we take a look at the different theories of public relations and history of public relations in Ireland. The first is the theory of Press Agent or Publicity Model which uses media to gain attention in any which way possible. It can even use manipulated information (Grunig 2013). Such a model is generally not based on proper research and involves a lot of persuasion. The general method used is one way in which information is only conveyed from the source to the audience. Next, is the theory of Public Information Model which uses appropriate information but does not expose information that can create a vulnerable situation for the organization (Culbertson and Chen 2013). It uses a factual or truth-oriented approach to reach to the targeted section of people. This approach also does not use proper or formal research and also uses one way approach. The third theory is that of Two Way Asymmetric Model. This model uses scientific methods of persuasion and is implemented on the already existing client base to retain them and also focuses on gaining back lost client base (Smith 2013). This model is basically used for purposes of marketing and advertising. This being asymmetric is also pretty imbalanced as in this case too this process looks after the benefit of the organization more than the benefit of the clients or the customers. It is one of the processes that aim at increasing the revenue generated and the profit in turn generated by the firm. The last theory is that of the Two Way Symmetric Model. This model is aimed at creating a professional bond between the customers and the organization (Grunig 2017). This model uses communication for benefiting both the clients as well as the firm or the organization. This model is deemed to be the most efficient and the most ethical model as it takes into account the data of both the customers and the firms. The history of Public Relations in Ireland is also important to gain a background of the case study under consideration (Whelan and Savva 2013.). It is seen that before 2013, public relations were functioning primarily in its own direction and was not used as a management function. However, of late public relations is being increasingly used as a management strategy in the corporate sector. This has resulted in improvement of the public relations sector and its incorporation not only in the decision making process of firms but also as an educational subject. According to, Somerville and Kirby (2012) the implication of public relations in the political history of Ireland has also been immense. In fact, it has been the most sought after mode of investment and marketing. All parties use public relation models to reach out both to their rivals as well as the general voting mass. The transformation of Eircom to Eir involved the introduction of 4G for the first time. The company turned out to be bold enough to change from an old telephone service providing firm to a company that constantly evolves with the use of latest innovation of products and technological improvisation. It was not a mere name change but a complete change of identity and functioning. As mentioned above, public relations are increasingly playing a very vital role in the marketing decisions of corporate firms in Ireland so has it in the context of Eir (Cooper 2015). On taking a keen look at the various theories mentioned above, it is seen that the theory which applies the most to this rebranding is the Public Information Model, as it caters to the publicizing of the information and does not take into account the reaction of the customers. It is also in sync with the trend of increased use of public relations for corporate marketing. Going on to analyzing the challenges facing the rebranding and the strategies implemented, it is seen that the firm followed a two step process in the entire campaign, one was that of a pre launch program and the second a launch day program. The pre launch program consisted of attracting coverage about some expected rebrand which would take place but did not cover disclosure of elaborated details related to the rebranding (Herstein 2012). On the launch day however, lavish events involving the staff of Eir was held and as a matter of fact, the Irish Times was used as a medium of reaching out to people by capturing a front page picture with an extended caption. Also, two extensive press releases were held and the theme of the events was differentiated and based on the elements of the new brand. Following this press conferences were held which were further forecasted on all media platforms as well as social platforms. The company in fact segregated the country into regions and used regi on specific marketing skills. However, what is lesser known is the fact that rebranding as a public relations concept is always associated with some inherent challenges. In this case, the major challenges and issues that Eir was facing lied within the process of reconsidering the already existing services, brand identity and marketing strategies in place. The investment like mentioned above had to be done with a lot of risk. Makeover was not the only factor governing such changes, the company had to undergo changes at its very core, ranging from economic decisions, coming up with a new public relations group, changing the logo of the firm and even the website. The deals offered to the customers were changed and the stakeholders engaged had to be persuaded about this decision. Nevertheless Eircoms rebranding into Eir was an absolute success because of the strategic financial and marketing plans it undertook. The basic tools used in public relations marketing and communication are media relations, advertisements, social media platforms, newsletters, brochures, business conferences, speaking events, sponsorships, employee base retention and community relations (Baxter and Sheridan 2012). The rebranding of Eircom to Eir through the campaigning techniques mentioned above as one can see involved of all the tools, especially media relations, social platform advertising and good employee and stakeholders relations. The rebranding led to increased mobility of the firm, strengthened existing client relationships, increased government support and increased popularity of the firm in terms of modernization and progressiveness. The whole process was carried out skillfully and with precision keeping account of all the factors involved, the risks and the results aimed at (McCoy et al.2017). However, to make the campaigning even more robust, the Two Way Symmetric Model should have been implemented as it would lead to better performance of service delivery. This is so because it is the most ethical process and takes account of customer feedback. Also, probably using fewer tools of public relations campaigning instead of using all tools in an extravagant manner would lead to reduced risk and lesser investment. However, on the whole, it is one of the most successful rebranding in Ireland and has become a benchmark for public relations campaigning in the country. It has increased the use of public relations for marketing and management in the corporate sector in Ireland. The success of the campaigning lied in the context of the impact it created, the understanding the audience and clients form and improvement of t he credibility and reputation of Eir as a firm. References: Baxter, D. and Sheridan, T., 2012. Irish Examinership: Post-Eircom.Insolvency Restructuring Int'l,6, p.26. Cooper, M., 2015.The Maximalist: The Rise and Fall of Tony OReilly. Gill Macmillan Ltd. Culbertson, H.M. and Chen, N., 2013.International public relations: A comparative analysis. Routledge Grunig, J.E., 2013.Excellence in public relations and communication management. Routledge. Grunig, J.E., 2017. Symmetrical presuppositions as a framework for public relations theory. InPublic relations theory(pp. 17-44). Routledge. Herstein, R., 2012. Thin line between country, city, and region branding.Journal of Vacation Marketing,18(2), pp.147-155. Hynes, M., 2014. Telework isnt working: a policy review.The Economic and Social Review,45(4, Winter), pp.579-602. McCoy, D., Lyons, S., Morgenroth, E., Palcic, D. and Allen, L., 2017. The impact of broadband and other infrastructure on the location of new business establishments.Journal of Regional Science. Smith, R.D., 2013. Strategic planning for public relations. Routledge Somerville, I. and Kirby, S., 2012. Public relations and the Northern Ireland peace process: Dissemination, reconciliation and the Good Friday Agreementreferendum campaign.Public Relations Inquiry,1(3), pp.231-255. Theaker, A., 2017. What is public relations?. InThe Public Relations Strategic Toolkit(pp. 17-27). Routledge. Whelan, B.J. and Savva, G.M., 2013. Design and methodology of the Irish Longitudinal Study on Ageing.Journal of the American Geriatrics Society,61(s2).